Media

Department Information

Year 7:

Students in Year 7 choose Media Studies as an option subject. During the year, we introduce Year 7 students to Media Studies and its relevance to the world and everyday life. As part of this introduction, students learn about the Media and its three platforms: print, broadcast and emedia. In these studies, the main focus is on the codes and conventions of media forms and the way meaning is encoded to audiences. An introduction to the following areas are covered:

  • Print – advertisements, film posters and magazines
  • Broadcast – film trailers and audio/visual advertising
  • emedia – websites and social networking

Media Literacy

Through Media literacy students will develop their critical thinking skills and understand how media messages shape our culture and society. In addition, students will learn the skills to evaluate media messages based on their own experiences and to create and distribute their own messages.

Assessment

The department operates a policy of continuous assessment with students’ progress monitored regularly. Practical tasks are produced under controlled conditions using Mac computers and the recorded progress contributes to the year’s overall Teacher Assessment. Additionally, in order for students to be in control of their own learning, much emphasis is put on peer and self-assessment.

Media Studies’ department policy is that homework should evolve from and support work in class. Tasks may be research, planning or creating.

Year 8:

Students in Year 8 choose Media Studies as an option subject. As in Year 7, we demonstrate how Media Studies has relevance to the world and everyday life. Students further develop their understanding of the subject by a continuous study of the three platforms: print, broadcast and emedia. In addition, students are introduced to Desk Top Publishing through Adobe Photoshop; here they are encouraged to edit and manipulate found or unfound images.  Students are also introduced to image composition using SLR cameras.  Through their understanding of the codes and conventions of various forms and genres students focus on:

  • Print – research, analysis and creation of DVD covers and magazine front covers
  • Broadcast – research, analysis and creation of television advertisements
  • emedia – research, analysis and creation of basic blogs

We also deliver an enhanced Media/Film project on Wednesday afternoons for three periods. Here students learn how to deliver topical news through television reporting where they research, plan and deliver episodes of news. Students are also encouraged to use green screen/chroma key technology to create virtual studios. Computer animation is also an area that is explored as another enhanced option for year 8 and 9 students.

Media Literacy

Through Media literacy students will develop their critical thinking skills and understand how media messages shape our culture and society. In addition, students will learn the skills to evaluate media messages based on their own experiences and to create and distribute their own productions.

Assessment

The department operates a policy of continuous assessment with students’ progress monitored regularly. Practical tasks are produced under controlled conditions using Mac computers and the recorded progress contributes to the year’s overall Teacher Assessment. Additionally, in order for students to be in control of their own learning, much emphasis is put on peer and self-assessment.

Media Studies’ department policy is that homework should evolve from and support work in class. Tasks may be research, planning or creating.

Year 8 Contextual Media:

All Year 8s follow a SOW in relation to Contextual Media; the idea behind this course is to allow students to gain empowerment over the way the Media represents news from around the world. Year 8s have one lesson per week aided by PCs in the ICT rooms. The scheme incorporates the four main Media skills of; research, analysis, creation and evaluation. The unit is developing students’ understanding of the world around them and the way the various Media platforms encode information. Contextual Media works alongside Humanities with cross curricular links to RE, History and Geography. All sets are mixed ability and group work allows low able and more able to collaborate. 

Year 9:

In Year 9 students complete a course of study which prepares them for GCSE Media Studies. All students are expected to develop Photoshop skills in order to edit and manipulate, their own or found, images to a near professional standard. Students also develop or learn new skills in research, planning and evaluation; with these skills students go on to create fit for purpose artefacts such as magazine covers, DVD covers to scale and near professional looking film posters. Students cover all aspects of the three Media Platforms which are:

  • Print – advertising – magazines – promotional artefacts – DTP
  • Broadcast – film – television – radio
  • Emedia – websites – social networking – blogs

We also deliver an enhanced Media/Film project on Wednesday afternoons for three periods. Here students learn how to deliver topical news through television reporting where they research, plan and deliver episodes of the news. Students are also encouraged to use green screen/chroma key technology to create virtual studios. Computer animation is also an area which is explored as another option for year 8 and 9 students.

Media Literacy

Through Media literacy students will develop their critical thinking skills and understand how media messages shape our culture and society. In addition, students will learn the skills to evaluate media messages based on their own experiences and to create and distribute their own productions.

Assessment

The assessment for Year 9 has been tailored to slot into WJEC GCSE Media Studies at KS4. Each half term, students complete a formal assessment and are awarded a GCSE level using the WJEC Grade descriptors. The skills are introduced by class demonstration, either by student or teacher, student mirroring the activity on their work stations and the key steps are supported with a range of guides and worksheets. The formal assessments during the unit are designed to ensure that a particular competency has been achieved.

Year 10 From September 2016-2018 (Two Year Course)

Year 11 From September 2016-2017 (One Year Course)

Taking as its focus the mass media of cinema, television, radio, newspapers, advertising and new media technologies GCSE Media Studies is an exciting and challenging subject which encourages students to critically engage with and evaluate a broad range of media products.

Students taking GCSE media studies will develop the skills necessary to:

  • Analyse media texts
  • Understand how and by whom they are produced
  • Explore issues of media ownership
  • Appreciate how new technologies are changing the way we consume media

The media is considered in terms of form and content, language, representation, institution and audience. Students have the opportunity to discuss and write about their experiences of, and personal responses to the media.

Learning activities

Learning in Media Studies involves a wide range of innovative and engaging learning methods and teaching approaches. Students will learn a theoretical understanding of the subject, through engaging with existing media texts, before embarking on their own practical application of skills, to create their own media texts.

Students will:

  • Engage with and analyse all forms of media
  • Be given the opportunity to work in teams to create media artefacts
  • Work individually on the practical application of their skills
  • Learn Photoshop, inDesign and other design software
  • Develop skills in using media technology
  • Make use of the available photographic and video equipment including chromakey software
  • Evaluate their own work and the work of others

Media Literacy

Through Media literacy students will develop their critical thinking skills and understand how media messages shape our culture and society. In addition, students will learn the skills to evaluate media messages based on their own experiences and to create and distribute their own productions.

Assessment

All students will be assessed by:

Controlled Assessments 60% of the overall grade

  • Genre – investigating genre and a print text of students choice
  • Narrative – investigating the narrative structure in a chosen film
  • Productions – producing magazine covers and contents using DTPs such as Adobe illustrator, Adobe Photoshop, Adobe indesign and Powerpoint – students will also research, plan and evaluate all work undertaken.

Examination 40% of the overall grade

The examination is in June each year and will have questions related to topics specified by WJEC. The exam is 2hr 30mins and is in two sections:

Section A students will be assessed on their analytical skills and their knowledge of case studies

Section B students will be assessed on their creative skills.

Departmental Staff

Mr Michael James – Head of Department:  [email protected]
Ms McNally – Teacher of Media and Film Studies
Miss Maibaum – Teacher of Media Studies

Clubs

Film Club is open to all years. Any student interested in joining must get parents/guardians to complete a consent letter. Contact Mr M James [email protected] for a copy of the letter.

Our club runs on: Thursdays commencing at 2.45pm and finishing at 5pm. Students have the opportunity to write a review of the film by logging onto the review section of the Film Club website.

 

Support Your Child – Useful links and advice

http://www.bbc.co.uk/learning/overview/about/digitalliteracy.shtml
http://mediaed.org.uk/
https://mjmediastudies.wordpress.com
http://media.edusites.co.uk/article/media-studies-apps/
http://www.wjec.co.uk/qualifications/media-studies/
http://www.bbc.co.uk/education/subjects/ztnygk7
http://www.filmclub.org/

 

Develop critical thinking skills
– Understand how media messages shape our culture and society
– Identify target marketing strategies
– Recognize what the media maker wants us to believe or do
– Name the techniques of persuasion used
– Recognize bias, spin, misinformation, and lies
– Discover the parts of the story that are not being told
– Evaluate media messages based on our own experiences, skills, beliefs, and values
– Create and distribute our own media messages
– Advocate for a changed media system

The Rodillian Academy